WorkLyfe
(Ongoing Project) Partnering with WorkLyfe, a new marketplace for remote work and lifestyle services, to shape both the brand identity and the early product experience. Delivered a bold, modern logo system and developed the first stage of their digital presence through wireframes and a marketing landing page. The project is structured as staged deliverables, giving the founder flexibility to expand into multi-screen prototypes as the platform grows.
September 2025
CLIENT
WorkLyfe
CLIENT
WorkLyfe
CLIENT
WorkLyfe
Role
Designer
Role
Designer
Role
Designer
Service
Brand & UX/UI Design
Service
Brand & UX/UI Design
Service
Brand & UX/UI Design
The Challenge
The Challenge
The Challenge
As a brand-new marketplace, WorkLyfe needed to establish trust and clarity from the very beginning.
With no existing identity or digital product, the challenge was to create a brand that felt modern and credible while laying the groundwork for a platform that could grow with its community.
The design needed to balance ambition with flexibility, giving the founder a scalable foundation without over-committing at an early stage.
As a brand-new marketplace, WorkLyfe needed to establish trust and clarity from the very beginning.
With no existing identity or digital product, the challenge was to create a brand that felt modern and credible while laying the groundwork for a platform that could grow with its community.
The design needed to balance ambition with flexibility, giving the founder a scalable foundation without over-committing at an early stage.
As a brand-new marketplace, WorkLyfe needed to establish trust and clarity from the very beginning.
With no existing identity or digital product, the challenge was to create a brand that felt modern and credible while laying the groundwork for a platform that could grow with its community.
The design needed to balance ambition with flexibility, giving the founder a scalable foundation without over-committing at an early stage.
The Wordmark
The Wordmark
The Wordmark
The WorkLyfe wordmark embodies the balance between productivity and lifestyle through its contrasting typography and seamless connection.
The bold, structured “Work” sits in deliberate contrast to the fluid, expressive “Lyfe”, visually reflecting the discipline of work and the flexibility of life.
Refining the flow of the “Lyfe” mark took time and iteration to ensure it felt legible, natural, and harmoniously balanced within the overall form.
The WorkLyfe wordmark embodies the balance between productivity and lifestyle through its contrasting typography and seamless connection.
The bold, structured “Work” sits in deliberate contrast to the fluid, expressive “Lyfe”, visually reflecting the discipline of work and the flexibility of life.
Refining the flow of the “Lyfe” mark took time and iteration to ensure it felt legible, natural, and harmoniously balanced within the overall form.
The WorkLyfe wordmark embodies the balance between productivity and lifestyle through its contrasting typography and seamless connection.
The bold, structured “Work” sits in deliberate contrast to the fluid, expressive “Lyfe”, visually reflecting the discipline of work and the flexibility of life.
Refining the flow of the “Lyfe” mark took time and iteration to ensure it felt legible, natural, and harmoniously balanced within the overall form.
The Icon
The Icon
The Icon
The WorkLyfe icon evolves directly from the visual language of the Lyfe wordmark, distilling its flowing forms into a simplified, standalone mark.
Built from clean, balanced shapes, it maintains the sense of movement and connection at the heart of the brand while ensuring clarity and recognition at small scales.
Designed with digital applications in mind, it’s future-ready — adaptable across interfaces, app icons, and emerging touchpoints.
The WorkLyfe icon evolves directly from the visual language of the Lyfe wordmark, distilling its flowing forms into a simplified, standalone mark.
Built from clean, balanced shapes, it maintains the sense of movement and connection at the heart of the brand while ensuring clarity and recognition at small scales.
Designed with digital applications in mind, it’s future-ready — adaptable across interfaces, app icons, and emerging touchpoints.
The WorkLyfe icon evolves directly from the visual language of the Lyfe wordmark, distilling its flowing forms into a simplified, standalone mark.
Built from clean, balanced shapes, it maintains the sense of movement and connection at the heart of the brand while ensuring clarity and recognition at small scales.
Designed with digital applications in mind, it’s future-ready — adaptable across interfaces, app icons, and emerging touchpoints.
Next Steps
Next Steps
Next Steps
The WorkLyfe marketing website is now in development, designed to communicate the platform’s vision and attract early suppliers and users.
Alongside this, the visual identity is being expanded into a full design system, using 3D icons and natural tones.
Check out the preview here: Figma Prototype ↗️
The WorkLyfe marketing website is now in development, designed to communicate the platform’s vision and attract early suppliers and users.
Alongside this, the visual identity is being expanded into a full design system, using 3D icons and natural tones.
Check out the preview here: Figma Prototype ↗️
The WorkLyfe marketing website is now in development, designed to communicate the platform’s vision and attract early suppliers and users.
Alongside this, the visual identity is being expanded into a full design system, using 3D icons and natural tones.
Check out the preview here: Figma Prototype ↗️
