TalkTalk
I collaborated with TalkTalk on the Great Run series, designing event assets, pacer t-shirts, and finisher village materials. Working under tight deadlines, I ensured brand consistency while coordinating with in-house teams, external partners, and printers for seamless execution.
November 2022
CLIENT
TalkTalk
CLIENT
TalkTalk
CLIENT
TalkTalk
Role
Designer
Role
Designer
Role
Designer
Service
Graphic Design
Service
Graphic Design
Service
Graphic Design
Work Details
Work Details
Work Details
The Great Run series needed consistent, high-impact branded materials for multiple UK events, including pacer t-shirts and finisher village visuals. Each event had unique logistical and promotional demands, tight print deadlines, and required coordination across multiple teams. The challenge was to deliver high-quality designs under pressure, while strictly adhering to brand guidelines and ensuring consistency across all locations.
The Great Run series needed consistent, high-impact branded materials for multiple UK events, including pacer t-shirts and finisher village visuals. Each event had unique logistical and promotional demands, tight print deadlines, and required coordination across multiple teams. The challenge was to deliver high-quality designs under pressure, while strictly adhering to brand guidelines and ensuring consistency across all locations.
The Great Run series needed consistent, high-impact branded materials for multiple UK events, including pacer t-shirts and finisher village visuals. Each event had unique logistical and promotional demands, tight print deadlines, and required coordination across multiple teams. The challenge was to deliver high-quality designs under pressure, while strictly adhering to brand guidelines and ensuring consistency across all locations.
Design Solution
Design Solution
Design Solution
I led the design of key event assets, creating visually engaging materials that stayed true to the Great Run brand. I collaborated with outsourced PR teams, external marketing partners, and print suppliers to align on requirements and streamline approvals. Through clear communication and tight project management, I ensured all assets were delivered on time, ready for race day, and made a strong visual impact at each event.
Each event featured a bespoke skyline illustration (below) tailored to its host city, adding a localised visual element to the overall branding. I designed these using predefined brand guidelines, carefully balancing consistency with custom detail. The skylines became a recognisable feature across the series, tying each race back to its location while maintaining a cohesive visual identity.
I led the design of key event assets, creating visually engaging materials that stayed true to the Great Run brand. I collaborated with outsourced PR teams, external marketing partners, and print suppliers to align on requirements and streamline approvals. Through clear communication and tight project management, I ensured all assets were delivered on time, ready for race day, and made a strong visual impact at each event.
Each event featured a bespoke skyline illustration (below) tailored to its host city, adding a localised visual element to the overall branding. I designed these using predefined brand guidelines, carefully balancing consistency with custom detail. The skylines became a recognisable feature across the series, tying each race back to its location while maintaining a cohesive visual identity.
I led the design of key event assets, creating visually engaging materials that stayed true to the Great Run brand. I collaborated with outsourced PR teams, external marketing partners, and print suppliers to align on requirements and streamline approvals. Through clear communication and tight project management, I ensured all assets were delivered on time, ready for race day, and made a strong visual impact at each event.
Each event featured a bespoke skyline illustration (below) tailored to its host city, adding a localised visual element to the overall branding. I designed these using predefined brand guidelines, carefully balancing consistency with custom detail. The skylines became a recognisable feature across the series, tying each race back to its location while maintaining a cohesive visual identity.
Learnings
Learnings
Learnings
This project reinforced the importance of clear communication and early alignment when working with multiple external partners under tight timelines. I sharpened my ability to deliver high-quality design at speed, without compromising brand integrity. In future, I’d look to build in more time for testing materials in context (e.g. signage mockups at scale) and explore ways to streamline the feedback process across stakeholders.
This project reinforced the importance of clear communication and early alignment when working with multiple external partners under tight timelines. I sharpened my ability to deliver high-quality design at speed, without compromising brand integrity. In future, I’d look to build in more time for testing materials in context (e.g. signage mockups at scale) and explore ways to streamline the feedback process across stakeholders.
This project reinforced the importance of clear communication and early alignment when working with multiple external partners under tight timelines. I sharpened my ability to deliver high-quality design at speed, without compromising brand integrity. In future, I’d look to build in more time for testing materials in context (e.g. signage mockups at scale) and explore ways to streamline the feedback process across stakeholders.